About

Story, education, experience, awards, recognitions

Story, education, experience, awards, recognitions

Astrid
Müeller

Beyond design, Astrid finds inspiration in contemporary art, architecture, and Berlin’s vibrant creative scene.

Beyond design, Astrid finds inspiration in contemporary art, architecture, and Berlin’s vibrant creative scene.

10+

Years of Experience

10+

Years of Experience

10+

Years of Experience

100+

Completed Projects

100+

Completed Projects

100+

Completed Projects

3

Languages Spoken

3

Languages Spoken

3

Languages Spoken

5

Industry Awards

5

Industry Awards

5

Industry Awards

30+

Clients Served

30+

Clients Served

30+

Clients Served

Founded in 2018, 4IR began with humble beginnings…

4IR started as a philanthropic organization dedicated to supporting the underprivileged communities in South Africa. Recognizing the profound challenges faced by a nation marked as one of the most unequal in the world—with persistent poverty, high unemployment rates, and the complexities of a young democracy—our mission was rooted in making a meaningful social impact.

Over time, 4IR evolved from its philanthropic roots into a dynamic business focused on empowering Small and Medium Enterprises (SMEs) through innovative e-commerce solutions. We initially provided alternative delivery channels and e-tailing services that enabled SMEs to thrive in an increasingly digital marketplace.

As we grew, so did our capabilities. Today, 4IR offers a comprehensive range of services including design thinking, customer journey mapping, business and IT consulting, as well as cybersecurity solutions. Our approach is centered on fostering strong partnerships, delivering high-quality work, and driving sustainable value for our clients.

At 4IR, we believe in leveraging technology and strategic insight to bridge gaps and create opportunities—helping businesses and communities to unlock their full potential in the digital era.


Services

1

Website, SEO, and social media audits

Competitor Benchmarking

Website design, development and deployment

Transactional/eCommerce solutions (e.g., online stores)

Website Maintenance

Hosting (website, emails, etc.)

Brand Identity

1

Website, SEO, and social media audits

Competitor Benchmarking

Website design, development and deployment

Transactional/eCommerce solutions (e.g., online stores)

Website Maintenance

Hosting (website, emails, etc.)

Brand Identity

1

Website, SEO, and social media audits

Competitor Benchmarking

Website design, development and deployment

Transactional/eCommerce solutions (e.g., online stores)

Website Maintenance

Hosting (website, emails, etc.)

Brand Identity

2

Brand Positioning

Messaging & Tone of Voice

Design Consultation & Audit

Transactional/eCommerce solutions (e.g., online stores)

Website Maintenance

Hosting (website, emails, etc.)

Creative Strategy

2

Brand Positioning

Messaging & Tone of Voice

Design Consultation & Audit

Transactional/eCommerce solutions (e.g., online stores)

Website Maintenance

Hosting (website, emails, etc.)

Creative Strategy

2

Brand Positioning

Messaging & Tone of Voice

Design Consultation & Audit

Transactional/eCommerce solutions (e.g., online stores)

Website Maintenance

Hosting (website, emails, etc.)

Creative Strategy

3

Responsive Web Design

SEO-Optimization

No-Code Development (Framer, Webflow, Lovable)

Transactional/eCommerce solutions (e.g., online stores)

Website Maintenance

Hosting (website, emails, etc.)

Web Design

3

Responsive Web Design

SEO-Optimization

No-Code Development (Framer, Webflow, Lovable)

Transactional/eCommerce solutions (e.g., online stores)

Website Maintenance

Hosting (website, emails, etc.)

Web Design

3

Responsive Web Design

SEO-Optimization

No-Code Development (Framer, Webflow, Lovable)

Transactional/eCommerce solutions (e.g., online stores)

Website Maintenance

Hosting (website, emails, etc.)

Web Design

4

Concept Development

Campaign Visual Strategy

Photography & Video Direction

Transactional/eCommerce solutions (e.g., online stores)

Website Maintenance

Hosting (website, emails, etc.)

Art Direction

4

Concept Development

Campaign Visual Strategy

Photography & Video Direction

Transactional/eCommerce solutions (e.g., online stores)

Website Maintenance

Hosting (website, emails, etc.)

Art Direction

4

Concept Development

Campaign Visual Strategy

Photography & Video Direction

Transactional/eCommerce solutions (e.g., online stores)

Website Maintenance

Hosting (website, emails, etc.)

Art Direction

5

Custom Brand Illustrations

Editorial & Digital Artwork

Iconography & Infographic Design

Transactional/eCommerce solutions (e.g., online stores)

Website Maintenance

Hosting (website, emails, etc.)

Illustration

5

Custom Brand Illustrations

Editorial & Digital Artwork

Iconography & Infographic Design

Transactional/eCommerce solutions (e.g., online stores)

Website Maintenance

Hosting (website, emails, etc.)

Illustration

5

Custom Brand Illustrations

Editorial & Digital Artwork

Iconography & Infographic Design

Transactional/eCommerce solutions (e.g., online stores)

Website Maintenance

Hosting (website, emails, etc.)

Illustration

Testimonials

Sophia Graham

CMO, Essentials

Working with Astrid was a game-changer. She refined our visual identity by removing unnecessary elements while keeping our brand’s personality intact. The result was a sleek, modern look that feels both premium and approachable.

"

Sophia Graham

CMO, Essentials

Working with Astrid was a game-changer. She refined our visual identity by removing unnecessary elements while keeping our brand’s personality intact. The result was a sleek, modern look that feels both premium and approachable.

"

Sophia Graham

CMO, Essentials

Working with Astrid was a game-changer. She refined our visual identity by removing unnecessary elements while keeping our brand’s personality intact. The result was a sleek, modern look that feels both premium and approachable.

"

Michael Foster

CEO, Elevate Tech

Astrid’s minimalist design approach transformed our brand. The simplicity and clarity she brought to our identity made us stand out in a crowded market. Our customers immediately noticed the difference.

"

Michael Foster

CEO, Elevate Tech

Astrid’s minimalist design approach transformed our brand. The simplicity and clarity she brought to our identity made us stand out in a crowded market. Our customers immediately noticed the difference.

"

Michael Foster

CEO, Elevate Tech

Astrid’s minimalist design approach transformed our brand. The simplicity and clarity she brought to our identity made us stand out in a crowded market. Our customers immediately noticed the difference.

"

Daniel Hayes

Founder, BoldWorks

Astrid’s ability to balance simplicity with creativity is unmatched. She streamlined our branding, making it more cohesive and recognizable across all platforms. We’ve received countless compliments on our new look.

"

Daniel Hayes

Founder, BoldWorks

Astrid’s ability to balance simplicity with creativity is unmatched. She streamlined our branding, making it more cohesive and recognizable across all platforms. We’ve received countless compliments on our new look.

"

Daniel Hayes

Founder, BoldWorks

Astrid’s ability to balance simplicity with creativity is unmatched. She streamlined our branding, making it more cohesive and recognizable across all platforms. We’ve received countless compliments on our new look.

"

Emma Sinclair

UX Lead, Nova Digital

Minimalism isn’t just about aesthetics—it’s about strategy, and Astrid understands that better than anyone. Our rebrand improved user engagement and trust, all thanks to her thoughtful design choices.

"

Emma Sinclair

UX Lead, Nova Digital

Minimalism isn’t just about aesthetics—it’s about strategy, and Astrid understands that better than anyone. Our rebrand improved user engagement and trust, all thanks to her thoughtful design choices.

"

Emma Sinclair

UX Lead, Nova Digital

Minimalism isn’t just about aesthetics—it’s about strategy, and Astrid understands that better than anyone. Our rebrand improved user engagement and trust, all thanks to her thoughtful design choices.

"