About
Astrid
Müeller
Founded in 2018, 4IR began with humble beginnings…

4IR started as a philanthropic organization dedicated to supporting the underprivileged communities in South Africa. Recognizing the profound challenges faced by a nation marked as one of the most unequal in the world—with persistent poverty, high unemployment rates, and the complexities of a young democracy—our mission was rooted in making a meaningful social impact.
Over time, 4IR evolved from its philanthropic roots into a dynamic business focused on empowering Small and Medium Enterprises (SMEs) through innovative e-commerce solutions. We initially provided alternative delivery channels and e-tailing services that enabled SMEs to thrive in an increasingly digital marketplace.
As we grew, so did our capabilities. Today, 4IR offers a comprehensive range of services including design thinking, customer journey mapping, business and IT consulting, as well as cybersecurity solutions. Our approach is centered on fostering strong partnerships, delivering high-quality work, and driving sustainable value for our clients.
At 4IR, we believe in leveraging technology and strategic insight to bridge gaps and create opportunities—helping businesses and communities to unlock their full potential in the digital era.